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'O' Yaar Julahe!, Delhi Fashion Buzz..

Welcome To The World of Magic Woven by Weavers at Amazon India Fashion Week SS’17

October 15, 2016 / by Shahnaaz Khan

“Only an excellent fabric can originate an excellent fashion.”- Nino Cerruti

I am loving every bit of Amazon India Fashion Week Spring Summer ’17 because it has brought so much of handloom treat for us. Its such a visual delight to see hand woven fabrics translated into masterpieces by eminent designers.

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A Good Year For Handloom at Lakme Fashion Week!

September 24, 2016 / by Shahnaaz Khan

The recently concluded Lakme Fashion Week Winter/Festive brought some good news for handloom. The event began with a dedicated North East handloom promotion show with 6 new designers who shocased Assamese art in contemporary look. Payal Khandwala, Gaurang Shah, Rahul Viraj, Ka-Sha, Sanjay Garg, Tulsi Silks from Chennai were the torch bearer for them.
Payal Khandwala used Banarasi fabric from vintage heirloom, used glamourised it in contemporary form so stylishly. Gaurang’s Vrindavan collection was a tale in itself as he used weaves from Patan Patola to Banarasi. Even Sabyasashi’s grand finale had loads of glitter on handloom like raw silk.

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'O' Yaar Julahe!

Khadi All set to Get its Due: From ‘Huts to High Street’

November 3, 2015 / by Shahnaaz Khan

To make Khadi fashionable again, the Fashion Design Council of India (FDCI) presented the second edition of its unique initiative titled ‘Huts to High Street’, at IIM Ahmedabad. This special showcasing was in association with the Gujarat State Khadi & Village Industries Board (GSKVIB). India’s leading style gurus from the maverick Rohit Bal, to the ingenious Rajesh Pratap Singh, Pero by Aneeth Arora and 11.11/Eleven Eleven showcased collections soaked in crafts and Indian heritage. The designers presented innovative modern twists to hand spun and woven ensembles.

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'O' Yaar Julahe!

Ethics Personified by Ethicus for Upliftment of Weavers of Pollachi

June 23, 2015 / by Shahnaaz Khan

I really thank Craftmark for organising a Saree Festival from 2nd May to 4th May,2015 which I came to know through a facebook post of my friend, and my love for saree & its weavers took me to explore it. It was an eye opening experience for me; in a mad rush of fad fashion, short dresses,stylish dresses;watching so many educated people working for the cause for weavers who weave sarees, and not only this, they have dedicated their career for the upliftment of them. I met a lawyer from Maharashtra, who left his practice and metro life and moved to a small town with his family to revive Gadhwal weaving form of Andhra Pradesh. Then I met Mrs.VijayaLakshmi Nachiar of Appachi Eco-Logic Cotton Pvt. Ltd., who had beautiful cotton hand woven sarees under the brand name-Ethicus. From designs to detailing, from fabric to its feel;everything was an story itself. Read more

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'O' Yaar Julahe!

Indrayani Brings Anju Modi on Board for Upliftment of Weavers

February 19, 2015 / by Shahnaaz Khan

Chinese Mythology says, some 2700 BC, a silk worm’s cocoon fell into the tea cup of the then empress Leizu. Wishing to extract it from her drink, she began to unroll the thread of the cocoon. The touch and feel made empress so happy that she asked her entourage to weave it to see how is looks.That curiosity gave world one of the finest fabrics. From this point, the girl became the goddess of silk in Chinese mythology. Empress Leizu wouldn’t have thought in her wildest dream, that how her discovery will change the future generations taste in fashion, and the word silk will always be associated with style of elite class and people will look upto the same whenever its an occasion to celebrate.

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