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June 2015

'O' Yaar Julahe!

Ethics Personified by Ethicus for Upliftment of Weavers of Pollachi

I really thank Craftmark for organising a Saree Festival from 2nd May to 4th May,2015 which I came to know through a facebook post of my friend, and my love for saree & its weavers took me to explore it. It was an eye opening experience for me; in a mad rush of fad fashion, short dresses,stylish dresses;watching so many educated people working for the cause for weavers who weave sarees, and not only this, they have dedicated their career for the upliftment of them. I met a lawyer from Maharashtra, who left his practice and metro life and moved to a small town with his family to revive Gadhwal weaving form of Andhra Pradesh. Then I met Mrs.VijayaLakshmi Nachiar of Appachi Eco-Logic Cotton Pvt. Ltd., who had beautiful cotton hand woven sarees under the brand name-Ethicus. From designs to detailing, from fabric to its feel;everything was an story itself. Read more

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