Welcome To The World of Magic Woven by Weavers at Amazon India Fashion Week SS’17
“Only an excellent fabric can originate an excellent fashion.”- Nino Cerruti
I am loving every bit of Amazon India Fashion Week Spring Summer ’17 because it has brought so much of handloom treat for us. Its such a visual delight to see hand woven fabrics translated into masterpieces by eminent designers.
The Fashion Design Council of India (FDCI) dedicated the first two days of the Amazon India Fashion Week, in association with Maybelline New York Spring-Summer ‘17, to the power of Indian handlooms and textiles. To capture and continue the handloom legacy of various regions of India, 23 style gurus showcased their designs, interpreting the myriad possibilities the sector offers, on the first two days of the five-day spectacle.
Handlooms are the largest employer in India after agriculture and the beauty lies in the fact that each region boasts of an indigenous textile, which is brilliant and unique in more ways than one. Assisting this quiet revolution, the FDCI’s fashion brigade crafted ensembles with a soulful flavour. These include, Abraham & Thakore, Anavila, Anita Dongre, akaaro by Gaurav Jai Gupta, Krishna Mehta, Payal Pratap, Rina Dhaka, Samant Chauhan, Pinnacle by Shruti Sancheti, Urvashi Kaur, and Virtues by Viral, Ashish & Vikrant. The latest edition of AIFW seems an earnest attempt to merge the past, present and future through meaningful initiatives.
Have a look from day 1:
‘The Road to Chanderi’:
Italian Fashion Show: This show is a successful effort to promote fashion ties between Italy and India.