Amazon India Fashion Week SS,18 Season 30 Brings A Breeze Of Freshness For Handloom Lovers
“Like swaraj, khadi is our birth-right, and it is our life-long duty to use that only. Anyone who does not fulfil that duty is totally ignorant of what swaraj is.” – Mahatma Gandhi
My love for handloom is proven by my older posts- but with this post I wanted to ask myself that does this love brings any positive change to fading handloom industry. Since long, it seems handloom industry needs radical changes to make its reach to the heart of today’s generation. Today in a globalized world, there are not only competition of retaining the traditional values, there are many options available in market both economic and global in appeal. Hence, even the weaver fraternity need to change their approach towards the ever changing market. I appreciate the commitment Fashion Design Council of India shows towards this humongous task, and Amazon, the title sponsor of this bi-annual extravaganza thoroughly supports its ideology.
Thru this post, Fashion & Style Buzz team brings the best of the handloom shows at AIFW Spring Summer,2018. Have a look:
Here Comes The Sun by Payal Pratap:
Nexa Presents Rajesh Pratap Singh: