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Saree

'O' Yaar Julahe!

Ethics Personified by Ethicus for Upliftment of Weavers of Pollachi

I really thank Craftmark for organising a Saree Festival from 2nd May to 4th May,2015 which I came to know through a facebook post of my friend, and my love for saree & its weavers took me to explore it. It was an eye opening experience for me; in a mad rush of fad fashion, short dresses,stylish dresses;watching so many educated people working for the cause for weavers who weave sarees, and not only this, they have dedicated their career for the upliftment of them. I met a lawyer from Maharashtra, who left his practice and metro life and moved to a small town with his family to revive Gadhwal weaving form of Andhra Pradesh. Then I met Mrs.VijayaLakshmi Nachiar of Appachi Eco-Logic Cotton Pvt. Ltd., who had beautiful cotton hand woven sarees under the brand name-Ethicus. From designs to detailing, from fabric to its feel;everything was an story itself. Read more

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Bedazzled, Elegance in Style

Vidya Balan Mesmerises Melbourne With her Elegance in Saree

Vidya Balan, the brand ambassador of Indian Film Festival of Melbourne looked ravishing wrapped elegantly in whole 6 yards, mesmerising her fans as well as the people at Melbourne. For 3 different events, Vidya chose sarees only, which not only glorified our Indian culture, it made Vidya distinct from Others. These days, when Bollywood actresses choose the comfort and glamour of dresses, gowns etc., Vidya Balan appears as a saviour of Indian culture. Not only this, Vidya wore a dark pink saree handwoven and designed by Pinnacle-By Shruti Sancheti, which brings a ray of hope to Indian weavers.

All jewellery was handcrafted by Apala by Sumit Sawhney.
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