A Dedicated Jewellery Section In Amazon India Fashion Week AW16: A New Beginning

“Life is an echo. What you send out, comes back. What you sow, you reap. What you give, you get. What you see in others, exists in you. Remember, life is an echo. It always gets back to you. So give goodness. ”


The dedicated jewellery section on ramp of this season of Amazon India Fashion Week was a reflection of continuous efforts, craftmanship, and hard work of the jewellery designers of India. Earlier fashion designers used to outsource accessories from them; but whether the jewellery designer will get its due recognition for the collection-was solely  Fashion Designer discretion. Once the show is over, its over. But getting its due is a far reaching phenomenon. Hence, I really appreciate The Fashion Design Council of India for respecting their (Jewellery Designers) efforts, and bringing a new change for good.

Have a look:

Mine of Design by Sahai Ambar Pariddi: Memoir (The Story of the Sea)


Valliyan By Nitya:





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