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Amazon Indian Fashion Week, Day 2: A Visual Treat for Handloom Connoisseur

“When you do things from your soul, you feel a river moving in you, a joy.”  – Rumi

The day 2 of Amazon India Fashion Week was a treat for handloom lovers. The day began with show of Pinnacle by Shruti Sancheti, the famous designer who gave handloom a contemporary look and helped it to reach global market. Followed by the show of Studio Virtues by Ashish,Viral, and Vikrant. I loved their show and the motive behind it-they brought a weaving art from a small of village of Orissa called ‘Kotpad’, never heard, never seen; but their weaving was simply beautiful.

They weave geometric birds and lines of sarees and fabric. The most saddening part is that only 4 weavers are left to carry on this legacy. Their children are leaving this art and joining industries as they feel that weaving will be unable to fulfill their basic needs. Virtues not only brought this issue to fashion fraternity notice, they have trained and designed the collection with international appeal.

Later of the day Prama by Pratima Pandey, Urvashi Kaur, Anavila, Payal Pratap, and our very own Abraham and Thakore kept the torch burning.

Have a look:

Shruti Sancheti:

Shruti Sancheti13Shruti Sancheti1Shruti Sancheti9Shruti Sancheti5Shruti Sancheti18

Virtues by Ashish, Viral, and Vikrant:

Virtues by Viral-03Virtues by Viral-05Virtues by Viral-04Virtues by Viral-06Virtues by Viral-09

Prama by Pratima Pandey:

Pratima Pandey6Pratima Pandey1Pratima Pandey2Pratima Pandey4Pratima Pandey5Pratima Pandey3Pratima Pandey7

Urvashi Kaur:




Payal Pratap:

payal pratap1payal pratap3payal pratap4payal pratap5payal pratap2

Abraham & Thakore:

Abraham & Thakore8Abraham & Thakore2Abraham & Thakore5Abraham & Thakore6Abraham & Thakore7


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