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Timeless Collection ‘ADVAYAA’ by Shruti Sancheti at Lakme Fashion Week.

“I wanted to create a timeless collection, which would be like heirloom pieces; which a mother could hand over to her daughter or, you know, people could enjoy it, even if they invest in one piece now they can wear 30 years.” -Shruti Sancheti

Shruti Sancheti, showcased her collection “Advayaa” at Lakmē Fashion Week in partnership with FDCI. The collection was unique as its name, timeless yet contemporary, matching the taste of today’s global fierce fashionistas. F&S Buzz team had a privilege to have tête-à-tête with her.

F&S Buzz: Please explain me the inspiration behind the show.

Shruti Sancheti: Inspiration behind the show was  chhins and paisley  which these of which I have been always using in my collection but somewhere I was thinking, why did it take chhins, or as called chheent in India and paisley was the ambi, and it took foreigners or global designers to make it so popular worldwide. So, you know, it is now up to us, as Indian designers, who take our heritage and take it globally forward if you saw it is a  totally global collection with the soul of the collection was Indian with immaculate finishing, impeccable detailing, and so you know everything relevant for anyone in the world, not only limited to India and the looks for global market.

F&S Buzz:  What kind of fabrics you have used for your collection?

Shruti Sancheti:  I always believe in unsurpassed legacy of textiles in our country has, so this was basically the a lot of handloom woven matka silk which I generally get woven  in Jharkhand then silk from Karnataka, which is very thin and chins for the inner layers and then I use a lot of woollen fabrics also in small doses and shawls from we picked from Kashmir, and also we were using a little bit of raw silks to just give the opulence which is required.

F&S Buzz: Can you explain the detailing? It was very beautiful like you were saying chhins but you have used hand embroidery too.

Shruti Sancheti: Because I wanted to create a timeless collection, which would be like heirloom pieces; which a mother could hand over to her daughter or, you know, people could enjoy it, even if they invest in one piece now they can wear 30 years later, so the entire idea was to celebrate slow fashion. Life post  Covid has become, you know, people have started questioning their purchases, so you have to buy sensibly, people don’t mind buying  luxury, but it has to be understated and restrained, and my collection is a celebration of restrained and understated luxury.

F&S Buzz: Can you elaborate on the embroideries you have used?

Shruti Sancheti: Iktaar , French knots, Kashmiri, and there’s a lot of weaving. There’s Kalamkari even on the soft stitch we did there was block printing everything got brand India gives put it all together, and we had to edit it and put the collection.

F&S Buzz: So Like I want to share, if you would share like make in India you always used Indian craft and all. can you share anything in which you feel proud that I have done it and it came out very well, like any of your artisan has risen from scratch.

Shruti Sancheti:  I think I go for a lot of global trade shows and the appreciation what we get there is, what I feel, like brand India does sparkle everywhere else in the world.

F&S Buzz: So you find that they come to India for our heritage.

Shruti Sancheti: I mean, the world is sourcing from India and we keep tend to look westwards, so that is what my thing is that you know we are an unsurpassed legacy of textiles and craft and you don’t need to look anywhere else.

Designer Shruti Sancheti walks the ramp during the show  at the Lakme Fashion Week 2024.

F&S Buzz: This year , we haven’t seen any saree this time in your collection?

Shruti Sancheti: There was a sari. The last one was a very modern adaptation over sari with the jacket,  that was a way of putting it together. that you know now young girls, they like to flaunt their bodies, so of course if anyone, saree is so versatile you can drape it in whichever form you want. That was very much a sari with a long jacket for winter wedding.

F&S Buzz: And can you share the details of the live music, it was very traditional melodious music.

Shruti Sancheti:  We chose Samandar Khan Sahab,  Manganiyar brothers, as they have a legacy in the music field, and it gels with our idea of timeless collection.

 

 

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