Delhi Fashion Buzz..

AIFW AW16, Day 2: To Create Something Unique with Our Heritage Intact

Day 2 of Amazon India Fashion Week saw more experiments with handloom fabrics, weavings, embroideries; but the motto was to be grounded and not let the marketing forces fade our heritage.  The designer trio Ashish,Viral, and Vikrant brand Virtues showcased ‘From Gujarat With Love’ which had not only the reemphasis of weaving of Patan Patola a double Ikkat art from Gujarat, but also the new way it could be designed and carried. The vibrant colours looks absolutely stunning on silhouettes and tunics.

Samant Chauhan presented a sweet surprise through his collection The Silk Route, I called it surprise as after many seasons(atleast in my knowledge) , I have seen him using colors. Very earthy, eye-catchy,subtle colors. Anita Dongre’s  Grassroot collection added meaningfulness to handlooms and its usage in today’s practical world.

Have a look: My pick of day 2:

Samant Chauhan: The Silk Route


Malini Ramani:


Virtues by Ashish,Viral, and Vikrant: From Gujarat With Love

ashish Virtues ashish virues 1

Anita Dongre: Grassroot



Nikasha: Noor, The Light

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