'O' Yaar Julahe! Delhi Fashion Buzz..

King of Opulence, JJ Valaya, brought “Grandeur of BARODA” through his Couture at Hyundai ICW

“Opulence is natural . The universe has unlimited good. Being full and overflowing with joy is expected.” – Christie Hardwick


The king of opulence in couture, Mr.JJ Valaya showcased his latest couture BARODA at FDCI Hyundai India Couture Week In association with Reliance Brands. The House of Valaya draws inspiration from the rich cultural heritage of Baroda, Gujarat.  Collection BARODA is  a medley of exquisite craft and elegant style statements which unfolds through its 3 signature interpretations (chapters). In the first chapter (Art Deco), the collection traverses a fusion based on the craft of Lipan but interpreted in a medley of art deco lines and Mughal inlay motifs; it then moves on to a second chapter (Nomade) where Kutch motifs and mirror work rules albeit in a modern avatar; it finally moves to a third and final chapter (Royale) where the age old Mashru fabric of Gujarat finds its soul mate in patterns inspired by Portuguese Azulejos tiles.

According to JJ Valaya, “This season I chose to delve into the history of Gujarat, rustling up a past which is both intriguing as well as inspiring. Though Gujarat, like most of India, has a history dating back to the stone age, I found it fascinating that between the 16th and 19th century, it was part of the Mughal Empire, the Maratha Empire and then was subjected to colonial rule with the Portuguese and British settling before, of course India gained its independence. A journey so diverse has created exquisite footprints in the DNA of the land and the resultant multiculturalism forms the inspiring core of my Fall Winter 23-24 collection, BARODA.”

The House of Valaya used  finest of silken and special handloom weave fabrics enhanced with their signature embroideries are used to piece together a glorious offering of Indian Couture through a Bridal and Couture collection for women and men for the season of 2023-24.  Jewellery was specially designed by JJ Valaya Fine Jewellery and crafted with immaculate finish by Jagdish Jewellers, Chandigarh. The show was mesmerising by the decor and live Qawwali.

Have a look:


venue partner: J W Marriott, Aerocity, New Delhi.


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